In our industry we have many thermal wristbands which are very aggressive in their marketing. Many of the thermal wristband aim at entertainment industry. Entertainment industry is a
very vast industry that has much space for new entrants. Wrist band is a very
good product to target entertainment industry. As it have many customers on a
very vast scale. The wristband is a type of identity mark and can be used for
many purposes.
Let us look at one example of a entertainment segment
that is night clubs. We can place the wristband in two of the categories, that
is one can be ticketing use and one can be identification use . Many thermal wristbands target ticketing as well as identification and fashion use
also. The target audience is very high and so the consumption volume will be
very high as well. The other aspect is the competition in this regards as well.
When there is more need in the market and the product is not technical or
expensive to make we have many other competition to look out for. The problem
within compaction is of the pricing .As the item is very low prices itself the
only profit margin depends on high quantity order.
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